LSC Research - Planned

Train to Gain: Employers' non-engagement

The South West Regional LSC has commissioned a piece of research to examine why some employers have started the journey through the brokerage service offered through Train to Gain but not completed it i.e. not accessed training.  There are 5 key stages to the customer journey to be examined which are; enquiry, Provision of Information, Lead, Proposal Summary produced and Engagement (i.e. a referral made).

The overarching aims of the research are the following:

1. establish why employers choose not to request more information after their initial contact (e.g. immediately determined there is no free training, broker was unhelpful, not interested in full service, etc.)
2. determine why they 'drop out' once they have had more information about the service and training (e.g. cost, time involvement, not interested in qualifications, not delivered on premises, not sufficiently bespoke, not available locally, broker has delivered poor and incomplete information, not interested at the moment but might do so at later stage, provider did not follow up/meet with employers etc.)
3. identify why learners drop out of the training once they have commenced (not what they wanted, cajoled into doing it, poor teaching, interfering with work, etc.) (This objective to be achieved indirectly through interviewing employers, providers and brokers.)
4. seek to present both employer perceptions, training provider perceptions and broker perceptions